10/30/2015

South by southwest

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No one really thought much about the south until you encountered that one college blockmate who always went home early from the party. But more than the physical distance, what sets the south apart is its laidback environment. Think suburbs that look exactly how they are depicted in TV series and movies — only less white and with traffic just as terrible as EDSA’s. Country clubs, bars, cafés and a lack of retail giants in the few existing malls? Most would find it too relaxed but it’s this very charm that has made it a perfect place for two Vancouver-based brands to come together for an afternoon of fashion and chill.

Last Oct. 3, People Footwear and Herschel Supply Co. brought “Fashion Punctuation” to Alabang Town Center. Six different fashion styles were personified by online influencers such as Melissa Gatchalian, Rhea Bue and AJ Dee in a mini-fashion show. They completed their looks with accessories from the new collections of People Footwear and Herschel Supply Co.

For many southern kids, oversized shirts, short shorts and sneakers were all they ever knew until they reached college. And even after they’ve seen how it is on the other side, they’d still gladly go back to basics. Whether it be a long day at work or a road trip with friends, sneakers by People Footwear and fresh backpacks from Herschel will never look out of place amongst the chillest of chill. —Tin Sartorio


People Footwear is available at Res|Toe|Run stores nationwide Check out their new collection at www.PeopleFootwear.com and @peoplefootwearph.

Herschel Supply Co. is available in Bonifacio High Street, Shangri-La, Eastwood, Newport, Rockwell, Mall of Asia, Megamall, TriNoma and Alabang Town Center and at Bratpack stores. Visit www.herschelsupply.com for more information.

Both brands are exclusively distributed by Primer Group of Companies.

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