01/09/2015

Send all my loving

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Here’s something we can all agree on: newsletters are notoriously why we hate opening our e-mails. We think we want to know what’s in them, but eventually all the news about back to school discounts and the latest in pastel sweaters can make us feel a little nauseated.

It’s about time we find a way for us to fall in love with e-mail again, particularly the much-loathed newsletter. That’s probably why TinyLetter is gaining a cult following in the local cyberscene. As a  digital mailing service, TinyLetter allows people to subscribe to newsletters that others create.

Because the content is user-based, the topics of these newsletters can range from the serious to the shallow. Journalists like The Atlantic’s deputy editor Alexis Madrigal regularly produce content that may not make it to The Atlantic’s pages, for example. There also those who have chosen to appeal to their fan base’s more emotional senses. Other newsletters are actual love letters and even letters to their younger or older selves. The beauty of it is that unlike a blog, once someone signs up to your TinyLetter, they’ll receive your updates as soon as you publish them.

Although TinyLetter is only making itself known to Filipinos now, it’s actually been around for a little over a year. It shares similarities with parent company MailChimp (this may sound familiar to fans of the podcast Serial), also a digital newsletter service. The main difference is that TinyLetter does away with the corporate features that MailChimp offers its business-inclined clients. TinyLetter basically has the best of two worlds: the speed of e-mail and the sincerity of snail mail.

With so many local essayists, journalists, and aspiring writers signing for TinyLetters of their own, there will definitely be a plethora of material to add to one’s reading list. When before we would do anything not to check our damned inboxes for junk mail, TinyLetter might just get us to frantically click on the refresh button repeatedly.

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