10/07/2016

Online, IRL

by  Neal Corpus
Photo by Ina Jacobe
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No question about it: these days, most of us live our lives online. And who can blame us? Work and play is done more and more on our smartphones, but as our lolos and lolas would argue, getting out of the house is still a necessity. Google Philippines aims to combine both.

Last week, Google Philippines, in partnership with Ayala Malls, launched the first YouTube Lounge in Greenbelt 5, a physical space where users can watch and discover videos on the platform IRL. If you’re thinking that you can just as easily do this in the comfort of your own room, there are actually a couple of benefits to hauling your butt out of bed.

First, users can take advantage of the Formula 1-speed Internet. The lounge uses Accelerator, which allows for faster-loading videos through the free Wi-Fi of Ayala Malls. Yup, this means no more having to see that annoying buffering circle while waiting for your video to load. And the great thing about it? It’s free. All you have to do is look for the teal Accelerator logo and you’re good to go — Accelerator cuts the loading time of about 100,000 to 200,000 videos daily, so users are sure to never miss a beat. “Filipinos are increasingly spending more time on their smartphones. The YouTube Lounge is our way of recognizing the need of our users to access their favorite videos even while on the go,” says Gabby Roxas, the country marketing manager of Google Philippines.

Part of that huge chunk of accelerated videos is content from our very own local YouTube creators, including Janina Vela, Say Tioco, Kristine Roces, Erwan Heussaff, Chris Cantada, Bogart The Explorer, Joyce Sola and more. The goal of YouTube Lounge is not just to enjoy videos, but to interact with these creators and other viewers as well, says Roxas. Beginning this month until December, there will be a YouTube Creator Roadshow, where viewers can meet and greet their favorite content creators. The roadshow will coincide with the opening of other YouTube Lounges in Ayala Malls around the metro, including UP Town Center, TriNoma, Glorietta, Greenbelt, Market! Market!, and Alabang Town Center.


To know more about the YouTube Lounge and the meet-and-greet schedules, check out Google Philippines on Facebook and @GooglePH on Twitter.

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