We’ve come a long way since sitting in front of our box TV sets while eating cereal in our PJs. Nowadays, we watch content on the bus ride to work and even when we do our makeup. It has definitely gone mobile, but there’s more to this modern-day medium than meets the eye.
With an invitation from the Singapore Tourism board, I was able to check out the scenes from the Singapore Media Festival 2016, particularly the Asia TV Forum & Market. The event brought together the different minds behind the thriving entertainment industry in Asia, but also foreign companies that aim to engage in the market.
I admit I was pretty surprised by the lineup of speakers and the range of topics they talked about. But in the span of four days, it was all very clear why I was part of the discussion. Television is as much for business as it is for pleasure. And we, the audience, are at the heart of it all.
Technologies and media trends might change, but the power of the consumer remains the same. While everyone keeps saying that good content is king, the audience will always have the power to decide what content goes up and what gets sacked.
There’s an even bigger world outside of what we see on our screens — valuable industries made up of talented actors, technically skilled editors, producers, distributors and everyone involved in between. It took a lot for entertainment to get to this point in its development, but there’s definitely a lot more that content consumers and creators can look forward to.
In an attempt to paint a picture of how we behaved as media consumers this year, here are a few of the television trends in 2016 mentioned in ATF 2016 and what can we expect next year.