Photos from Milk Man Marketing
Behind every successful campaign, product, or concept is a genius marketing team — one that usually doesn’t get enough credit. So let’s take a look at Milk Man Marketing. They were one of the firms among various agencies who worked on Our Future Is Here, the launch campaign that had us all stoked for Uniqlo’s biggest flagship store in Southeast Asia. They were also responsible for souping up Bench’s in-store branded magazine Benchmark and increasing their following, solidifying the brand’s place as the premier, first-thing-that-comes-to-mind fashion brand of the country.
Milk Man Marketing is a boutique marketing consultancy firm dedicated to fresh ideas. Founded and run by three former lifestyle editors Raymond Ang, Martin Yambao and MJ Benitez, Milk Man has been changing the game of marketing since 2015, pushing the envelope of what it means to artfully and meaningfully present a message or idea. This weekend though, Milk Man takes the form of a pop-up, a physical space in which some of their coolest ideas are given form.
From Nov. 15 to 17 you’ll be able to visit The Milk Shop, a pop-up concept by Milk Man which basically celebrates their work, their clients, and the work of creativity that comes with the job of marketing. The pop-up is set up in showroom-coffee shop hybrid space Artesania, and features a lot of exclusive Milk Man collabs. At this pop-up, you can find the Lakwatsa bag, a twist on the contemporary belt bag (get it to flex on fanny pack bandwagoners) is the result of a collab between Milk Man and lifestyle brand Halo Halo, and can be found at the pop-up. There you’ll also find Milk Man exclusive menswear designed by Ziggy Savella (peep those candy color hues) and a selection of cookies and milk snackables by Dough Dealer.
These fresh collars are only going to be around for the span of a weekend (a weekend that apparently starts on a Thursday, but hey, why not), so get yourself to The Milk Shop before it all spoils.
The Milk Shop pop-up concept by Milk Man Marketing is open from 11 a.m. to 8 p.m. from Nov. 15 to 17 at Artesania, 910 Antonio Arnaiz Avenue, Makati City.