It’s half past 10 in the evening, and Jericho Rosales has been up since the crack of dawn. “We were up at 3 a.m.,” he says while sipping on a bottle of Stella Artois. He’s exhausted but it doesn’t show. He and his team have been shooting the new campaign for Wrangler’sTrue Wanderer campaign, which is now on its third year. This year is Jericho’s second time as its ambassador. It’s been a wild ride up until this point, and it’s only the first day of filming. Their first stop was in Zambales, riding through the SCTEX and shooting a few sequences there, and now here in La Union. After the interview they will shoot another scene before capping off the night, and tomorrow, another full day of riding motorcycles, going off-road, and other “just wanderer” things.
The next morning, Jericho is up again at 6 a.m. When we meet him a little bit after noon, he is whirring around in one of his motorbikes in an open field by the beach. Despite getting only as much sleep as the average college student doing their thesis, Jericho does not in any way look like it. It’s probably because God was in a good mood the day He made him, or maybe Wrangler’s team just makes him look so damn good. Or maybe it’s both. He seems to be in his element: clearly, Jericho is made for this kind of thing, rolling through roads on his motorbike, weaving through waves on a surfboard, and wrestling through rivers in a Wrangler jeepney. Who wouldn’t want this? For the avid explorer, it’s the ultimate dream.