Although the starkest difference is that Kris is the child of her parents, and her last name will always carry symbolism and historical baggage. The reason she was thrust into the very spotlight that she enjoys was because of a tragedy and a victory — her father’s death, and her mother’s presidency. It’s a name that will always pop up when people talk about the Philippines, democracy, and peaceful revolutions. And let’s not forget — it’s not the easiest last name to have these days, especially during these times.
But Kris has managed to transcend her last name, and has successfully been a brand of her own precisely because of her brand of vulnerability. She is #goals but she is also Tita Kris. Aspirational but familial. We are the generation that is perfectly capable of appreciating the absurdity that is Kris Aquino, who has been meme-able even before the Internet reached our shores and was available to everyone. To us, she is not excessive; she is extra. She is not corny, baduy, or jologs; she is simply a Tita. She is not oversharing; she is just being herself. With us, she doesn’t have to be Queen of All Media, but simple, our Queen.
Kris Aquino is perennially switched on. But then, so are we. The quirks of our everyday lives provide material we can all gleefully share virtually. This is something that Tita Kris intuitively understands. When she says that she has to do her kilay and her PJ’s have to coordinate when she goes to bed, we get it. We don’t have to do it ourselves, but we empathize with the cost of what it means to be a personal brand like Kris Aquino.
A lot of things had to fall into place for us to be able to appreciate Kris the way we do now. Her migration to YouTube was because she left ABS-CBN. She became a bit more legit in our eyes ever since it was announced that she would be in the Crazy Rich Asians film. Bimb had to say what he said so we could create the definitive Kris meme of early 2017. Living in a post-truth world where a group of macho men are threatening to break the protective embrace of democracy in our society makes watching Tita Krissy feel like a breath of fresh air. Perhaps what we truly need is a mumsh, our mumsh, the definitive Tita, with eyebrows always on fleek, who can make us laugh just by saying what’s true. Have I told you that in 1993, the year I was born, Kris Aquino starred in a movie called, “Humanda Ka, Mayor!: Bahala na ang Diyos” How prophetic. Bless you, Tita Kris. May your mouth runneth free forever.
When this article was originally published, it included a screengrab of the Facebook posts mentioned in the article. We have since taken the screengrab down, as we uploaded it without the permission of the Facebook user. We apologize for this oversight.