The days leading up to the Unique shoot see the Young STAR team getting antsy. The handler of the 18-year-old singer-songwriter has been hard to get hold of, and the idea of suggesting that maybe we could ask about IV of Spades, or mismanagement rumors, is just off the freakin’ table, lest we prompt an indignant cancellation. Besides, all that noise is tabloid fodder — the real chaos of fame prompts more interesting questions.
So to prepare, I listen to his debut full-length “Grandma,” a strong record by all accounts, on loop, hoping to find some secret that reveals what Unique seems to hide with his quiet demeanor. The record came out on Spotify after news of his album launch concert, to be held Sept. 29 at Kia Theater, was announced. A weird marketing move, but Unique really does have a weird relationship with the public eye; it is often hard to tell, what with the rumors and the memes and the aloof way he carries himself, whether he’s manipulating marketing mechanisms like some cool-headed puppeteer, or getting helplessly tossed about by his own hype waves.