Serious Studio’s new merch collection is a fly tribute to MSG

Photos courtesy of Serious Studio

Contrary to popular belief, design doesn’t just involve making things look good. It also has to involve a fool-proof creative process that will lead to mindblowing output. The folks behind design outfit Serious Studio know this very well. You may have seen their branding work with BLK, Ilya and Yes, Please, but they have also come out with a set of playing cards, and a product that rocks (a.k.a., an actual rock) to kick off their delicious new merch line called Serious Supply. From Ajinomoto-inspired shirts to Lorem Ipsum caps, their S/S 2018 line has upgraded basics will add spice (so to speak) to your summer wardrobe. “Our goal is to attract like-minded people who believe the same things we do,” says Serious Studio. “Like a cult, basically.” If this is the uniform we have to wear to have design taste as good as theirs, then we don’t mind drinking the Kool-Aid.

We had a quick chat with the Serious Studio team about their process, the logic behind the collection’s tagline “Make Sense, Look Glutamate,” and what’s next for Serious Studio.

From Ajinomoto-inspired shirts to Lorem Ipsum caps, these upgraded basics will add spice (so to speak) to our summer wardrobe.

Young STAR: What was the thought process behind the collection?

SERIOUS STUDIO: If you follow our work, you would know that “Make Sense and Look Good” is our *trademarked* design philosophy. In our team, we call it the MSLG process. With the letters MSG serendipitously (almost) put together, the idea of Ajinomoto-inspired merch just came naturally. MSG adds an extra dimension of flavor to everything it touches, and we’d like to think we have the same effect for the brands we help create.

“MSG adds an extra dimension of fl avor to everything it touches, and we’d like to think we have the same effect for the brands we help create,” says Serious Studio.

If you could do a second round of editorials for this collection, who’d be in it?
David Chang, for sure. He’s an advocate of MSG, and if you’ve seen Ugly Delicious, he tried to debunk MSG myths in one episode. Anthony Bourdain would be a good option, too! In a 2016 episode of Parts Unknown he asked “You know what causes Chinese Restaurant Syndrome?” and then he answered, “Racism.” Lastly, Kris Aquino — because if she vouches for something, people are immediately drawn to it. (Hi, Tita Krissy, call us!).

 

What’s next for Serious Studio?
We have a lot of plans in our quest for world domination. Merchandise is just the beginning. We want to grow this brand locally and across the globe. One of our key indicators for success would be a TV Patrol feature and when Rihanna decides to contact us for her next venture. We want to design a lot of things and experiences while we are alive and kicking, so the possibilities are endless.

 

For more information about the collection, visit serious-supply.com and follow them on Instagram @serioussupply.

Tags:
#design #shopping #style

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