The one-minute hair product that does pretty much everything

Serums are a skincare fave — just ask any sis who’s looking a bit glowier than usual. This product delivers powerful ingredients directly on the skin; think of it as a targeted way to address all your skin issues and concerns. (Trust me, there isn’t a — literal — superficial issue that serums can’t improve.)

It’s no surprise then that there’s now a serum product for our hair. After all, we spend as much time caring for it as much as we do our skin — sometimes, even more. The Dove 1-Minute Serum Conditioner might just be the answer to our hair prayers: a product that delivers quick, effortless, and best of all, beautiful hair without the trouble of sitting through hours-long treatments. The 1-Minute Serum Conditioner combines the power of serum capsules (targeted improvements on hair) with the brand’s best damage technology, Keratin Repair Actives. In just one minute, it can undo a year’s worth of hair damage.

Secret serum: Dove’s latest offering consists of good-for-you ingredients like argan oil, sunflower seed oil and vitamin E.

It’s a tall order, but I’ve been using the Dove 1-Minute Serum Conditioner myself and my hair has actually felt healthier and fuller — this coming from someone who’s dyed and permed her hair in the same year. I also keep sniffing my hair throughout the day, and totally did not care that people found this weird. The conditioner’s serum capsules contain a lot of nourishing goodness our hair needs, like argan oil, almond oil, coconut oil, sunflower seed oil, and vitamin E. Because of Keratin Repair Actives, the broken bonds in hair are replaced to strengthen weak and damaged hair.

And because it’s all about addressing specific hair concerns, the new Dove 1-Minute Serum Conditioner comes in three variants: Intense Repair, Hair Fall Rescue, and Nourishing Oil Care. It’s also affordable at just P269 SRP for the 340ml size — they’ve even got 10ml and 170ml sizes, perfect for travel. Because gorgeous hair should be an all-year situation, and really — shouldn’t take that much effort.


The new Dove 1-Minute Serum Conditioner is available in all leading supermarkets, department stores, and drugstores nationwide. Online, you can buy it on Lazada, Shopee, BeautyMNL and Calyxta.

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