The holiday season is always high time to look your best, and a really good excuse to go all-out for a new outfit or two. In your younger years, this might have meant sparkly dresses and button-down shirts, but now that you’ve got your own style figured out, you’re totally free to go less ornamental, and more experimental.
If your street style is full of urban flair and you feel at home in athleisure, sportswear icon Puma may just have the upgrades and stocking stuffers you need. The sportswear brand finally opened its flagship store in Bonifacio Global City last Dec. 8, with the latest and the greatest from its 70 years in existence on display.
Fresh drops: The Puma flagship store in Bonifacio Global City offers high-fashion drops and pieces from Puma collaboration lines such as The Weeknd’s XO and Rihanna’s Fenty.
Taking cues from Puma’s history and archives, living testaments to inventiveness and creativity, the products found in Puma Select fuse performance with culture and fashion for the ultimate, top-tier streetwear experience. Guests at the launch were treated to first looks and a fashion show, a chance to check out and admire shoes and apparel, including exclusive products, high-fashion drops and pieces from Puma collaboration lines such as The Weeknd’s XO and Rihanna’s Fenty, as well as contributions from Japanese fashion innovator Motofumi “Poggy” Kogi. The brand has also worked with Karl Lagerfeld and Selena Gomez.
Retro and signature Puma shoes, from the RS line to Cell technology, can also be found at Puma Select. The classic Suede, which is celebrating its 50-year anniv, has been given a spotlight as well, through must-have colorways to tricked-out limited-edition versions, proving that even your kicks sometimes need a little dressing up.
With future-facing performance technology and the tastemaking attitude of fast-paced street fashion, Puma Select is a haven for athletic wear. For the brand, it’s always been about testing limits, changing the game and taking it to the next level. The key, though, is having the passion and commitment to making it happen. And there’s nothing more fervent and spirited than this season, so go for it — maybe Puma is just the thing you need to make your outfit pop and make it all happen at the family gatherings and FOMO-worthy parties you’ve got lined up for your last hurrah of the year.
Puma Select is located at the upper ground floor of Uptown Mall in Bonifacio Global City, Taguig.