Momoland’s Manila visit reveals a lot about how the K-Pop fandom works

Real talk: K-Pop fans are not dumb and shallow. The amount of dedication each member of the community has is astounding — stanning is practically a full-time job these days. Imagine keeping track of all the quarterly album releases, variety and reality show appearances and livestreams, and going to the actual concerts on top of all that. This insane level of fan interaction wouldn’t be possible without social media. Platforms like Facebook, Instagram and Twitter have opened up plenty of opportunities for K-Pop idols to get closer with their fans. Numbers have always played a big part in the fandom — the larger the numbers (in terms of likes, streams and downloads) means that more love is sent the way of their idols.

 

Who hasn’t seen (or learned) the Bboom Bboom dance? Nine-member Korean girl group Momoland started a dance craze that, in the past couple of months, has taken over the radio, noontime TV, and your cousin’s debut.

 

In the Philippines, the measure of success also includes viral dance trends. Cue the opening guitar strums, because we’re going to Momoland. I mean, who hasn’t seen (or learned) the Bboom Bboom dance? Nine-member Korean girl group Momoland started a dance craze that, in the past couple of months, has taken over the radio, noontime TV, and your cousin’s debut. It’s basically the new Gangnam Style.  Call it baduy all you want, but viral dances do have that level of power. Now, more than half of Momoland’s Facebook fanbase is from the Philippines. That’s 53 percent of 618,906 followers. Wild, right?

Just feel it Bboom Bboom (From left, front to back): Members Ahin, Jane, Taeha, Daisy, JooE, Nancy and Hye Bin sat down to answer questions from their Filipino Facebook fans.

The group’s visit to Manila was a mystery up until the last minute. Despite a previous announcement last June, all Filipino Merries knew was that the performance would be held at Solaire. Next thing we knew, it was Aug. 16 and Nancy, Joo E, Daisy, Hye Bin, Ahin, Jane and Taeha were at Manny Pacquiao’s house taking photos with his family.

Facebook and Viu Philippines held a press con and Facebook Live with the girls, minus Yeon Woo and Nayun. At the event, they brought in four of Momoland’s top Facebook fans, as seen on their page (did you know that the “Top Fan” badge is a thing?) to interact with the group IRL.

Everybody say uwu: Main dancer Daisy poses solo.

Members gave the ultimate fan service by answering questions and sharing a couple of anecdotes about the Philippines. Member JooE proudly announced that she watched a few YouTube tutorials prior to their visit, even making sure to say “po after each Filipino phrase.

Nancy (aka that one member who looks like Liza Soberano), even recounted her experience at Bonito Island in Batangas, where she met the “pink-cheeked fish” that she mentioned in previous Facebook live videos.

Momoland ended their Facebook live session with promises to come back for a full concert, with Hye Bin saying “I know that our event could not accommodate all the Merries that wanted to come so we’ll try our best to make sure that there will be another event in the future that more Filipino Merries can attend.”

 

Follow Momoland on Facebook and Instagram and get the latest K-Drama updates from Viu at facebook.com/viuthephilippines/.

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