H&M slays the Philippines with a budget-friendly beauty line

Loving makeup can sometimes feel like a one-way street. While it would be great to own every eyeshadow or lipstick shade that catches our fancy, it isn’t exactly the most practical of situations. (Apparently, we have to eat and stuff?) It’s hard to choose between the needs and wants when the “wants” are just so shiny and pretty. Finding an economical way to treat yo’ self, then — especially in the form of makeup — is always a good thing.

As though in answer to our secret wishes, H&M has finally brought their beloved beauty line to the Philippines. Their wide range of beauty products includes not only makeup, but also body care, haircare, nail care and various tools for any beauty emergency. As a shout-out to its casual fashion core, H&M’s makeup line will be just as on-trend when it comes to beauty.

But even if you’re the kind of gal who sticks to a classic look on most days, this inclusive beauty line’s got something for you, too. Think of a makeup line that includes foundation that can go either dewy or dry, liquid or in powder form. Their selection of eyeshadow singles (at less than P400 per piece!) is also the perfect companion to a uniform makeup look: stick to your everyday neutrals, or even just a swipe of glittery eyeshadow for a night out. Our personal favorites in their latest collection include the following: the Natural Satin Foundation (very your skin, but better), Cream Lip Color (the color selection is outrageous), Nail Polish (a cult fave), and the Infinite Impact Eye Color (the shimmers are A+).

You won’t even have to worry about the long wait for these bad boys: H&M Beauty is available starting today, Sept. 15 at H&M’s flagship store in SM Mega Fashion Hall. Within the month of September, their beauty range will be made available at their stores in Robinson’s Place Manila, SM North EDSA, Festival Mall, Ayala Center Cebu, SM Mall of Asia, and Greenbelt 4. Oh, and just a little hint: it’s payday weekend. Treat yourself, and we swear, your wallet won’t end up hurtin’.

Follow them  on Twitter and Facebook for more details on opening dates and other offers.


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