FitFlop welcomes Uma Thurman and launches their SS17 collection

With summer just around the corner, it’s important to invest on versatile pieces that you can take from the office to a spontaneous beach trip. International shoe brand FitFlop has got just that.

You may know them from their previous collaborations with Anna Sui and collaborations with Wola Nani cooperative in South Africa — and maybe even recognize some pieces in your mom’s wardrobe — but now they have another superwoman locked in their team: Uma Thurman. Being as kickass as The Bride doesn’t seem so impossible now.

To celebrate their new ambassador and 10th year in the market, they threw a #SuperwomenNights party last March 23 at The Brewery. It’s part of the global series they’re having to celebrate women all over the world. FitFlop’s SS17 collection was also presented through a runway show where we spotted our beach-work favorites: the Uberknit Ballerina and F-Sporty Canvas Lace-Up Sneakers.

FitFlop isn’t just all about designing comfortable footwear; they provide women enough space for them to work without having to worry about style and comfort. So you can have your fun in the sand, and go straight to a Monday morning shift without lugging around too much footwear. Now that’s super.


For more info, check out their Facebook page or follow them on their Instagram.


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