It starts with a random occurence — a curious Google search, a recommended YouTube video, or a quest to find more local music. Asking fans to pinpoint the exact moment they went crazy for the object of their obsession often sparks a long conversation. So of course the only logical thing to do would be to look for other like-minded people to fangirl (or fanboy) with.
Street teams, like fan clubs, are groups founded and run by fans who admire a musician, actor, or a generally noteworthy person. While the original concept of street teams made use of physical promotions like handing out posters and merch, in recent years a lot of the work’s been done online.
From online forums to Facebook, and now Twitter, it’s easier than ever to find fellow fans who are just as crazy about the subject. While we all know how devoted local fans can be (*cough* AlDub Nation *cough*), it’s only recently that we’ve seen the concept applied on a smaller scale, with new street teams sprouting up to support musicians like Clara Benin, Reese Lansangan, Keiko Necesario, and Leanne and Naara.
Composed of mostly students and a few working people between the ages of 12 to 30, these groups get to work their magic both online and IRL, thanks to the more intimate nature of gigs, even interacting with their so-called idols after shows. The time and dedication put into supporting an artist is no joke, so we asked four street teams about their origins and how they operate.