Anyone who’s ever dared to go bold with their hair knows the struggle of weighing the pros and cons. It is a physical, mental and emotional process, from finding the courage to get that blunt cut to sitting on the salon coloring chair for hours and scouring the city for the perfect products to maintain your new ‘do. And while it’s just hair, this self-care step plays a role in bigger things like self-esteem and self-empowerment.
The best thing about that entire process is being able to make positive choices for yourself. Ever wonder why going bold with your hairstyles has always seemed like such a power move whenever you catch a bad case of self-doubt? (We’ve all dreamed of dyeing our hair blue at least once after a breakup.) It’s because hair care isn’t simply about keeping your tresses “under control” anymore. We’re all for the freedom of expressing ourselves in every aspect of our lives and, lucky for us, innovative hair stylists Leo Izquierdo, Franck Izquierdo, Aaron Grenia and Chase Kusero believe that, too. They took the queries of customers in their salons in New York, Los Angeles and Miami as market research and developed a series of bomb hair care products. Named after the first letters of the founders’ last names, IGK products are basically created to be your new “get ready with me” BFFs — helping you achieve any look, all while keeping your tresses at their healthiest.
The products launch in the Philippines through Sephora, and we had a quick chat with the founders of IGK over email about how they first became interested in hair, the importance of consciously made products, and investing in good locks.